Beauty Trends of 2025: Better keep up!

The beauty world does not consist only of makeup anymore. Skincare, hair care, and health have been on the rise in the past years too. Trends keep the sector alive and full of new experiences and products. Thanks to social media such as TikTok and Instagram, we’ve seen on the rise beauty and skincare trends, from makeup routines to skincare routines to haircare routines to product recommendations, always followed by a hashtag. We’ve seen it all from #strawberrymakeup to #glassskin to #sireneyes to using the most uncommon objects to do our makeup, but only a few will stay on the podium for the year 2025.

An example of Strawberry Makeup done by the creator of the trend, Hailey Rhode Baldwin Bieber (@haileybieber)

Starting strong, according to Mintel, less is more. Sure enough, more and more people will look for routines specified for their needs with fewer steps to follow, concentrating only on the necessary, and here’s where technology steps in. Thanks to AR, the shopping experience will not only be exclusive but will allow the person to look for customized routines according to their needs. Also technology, through the use of AR or even under-the-skin technology, will give us specific steps and help us in monitoring our skin and the needs of our skin, especially in anti-aging treatments and for what concerns re-application of SPF.

The environment will still be a big issue for most beauty brands that are approaching waterless products, to safeguard water usage, one of our most precious resources. Consumers prefer a brand whose values include sustainability and transparency. As water and its scarcity are among the most preoccupying issues around sustainability and the environment, brands are developing formulas that will be solid or powder but with the same effectiveness.

One thing that has emerged in the last few years is to achieve beauty also to practices that reside outside the use of products. The keyword? Vitality. Many people are introducing into their beauty routines fitness, a better sleeping schedule, and healthy eating habits. Approaching it holistically. Power, energy, and vitality will be the main focuses of this next year.

In the next year, there will be a rise in artisanal and natural products, with a focus on the benefits that natural elements can offer. Artisanal products, in general, are viewed better than industrially created ones since they are made with fewer artificial molecules and many ingredients are natural. Bring back old beauty secrets to make your skin and hair glow!

But what about make-up? We are constantly surrounded by new trends and products popping out from brands every day. But what will stay in 2025?

Definitely, make-up will be more centered around hyper-femininity and the female divine, choosing looks that are more romantic and rose-centered. Also, for the lips, it will be more about hydration and plumpness rather than “crazy” or too-forward lip looks. Amongst our recommendations, we find Dior Addict Lip Glow Oil or the Dior Addict Lip Glow. They are extra creamy, extra hydrating, and extra pigmented!

2025 will be all about eyes! Since make-up eyes give in a certain way more creativity and ability to do. This next year, the eyes will be the superstars of make-from-metallic eye looks, for which we recommend the Rabanne Makeup Mini Palette and the Eyecolor Liquid Shot (extra pigmented), to bold colors, for which we recommend MAC singular eyeshadows, and even the trend of Aura eyeshadow that will make you look like a mood ring!

The 90s’ are back and better than ever with the new 2025 revival, which uses darker face foundations and similar tones for eyes, cheeks, and lips.

Last but not least, let’s not forget how much make-up costs! As the previous line says, people are moving more into a one-stick multifunction look, by using just one tool. For that, we recommend the Chubby Stick™ Cheek Colour Balm by Clinique.

Image by Clinique

May your 2025 be glamorous!