You’re So Vain with the New Valentino Garavani Bag Campaign

Dreamt up by Creative Director Alessandro Michele and shot by Sharna Osborne, the Valentino Garavani Vain Bag campaign is a feast for the eyes.

Evoking the feel of analog photography, the narrative is one of beauty that transcends time and perfectly embodies the bag’s design. The powerful texture of the images is reminiscent of early film, and the portrayal of two women living in a world of scandalous secrets and nebulous glamour carries an almost voyeuristic quality. The faded colours and grainy backdrop recall vintage postcards, seamlessly aligning with the Valentino aesthetic under Michele’s creative direction.

This season, the Vain Bag has been reimagined with an oval flap and an elongated top handle, allowing it to be worn over the shoulder — a contemporary update that preserves its timeless chic. Crafted from soft calf leather with a glossy finish, the bag is available in variations featuring multicoloured floral embroideries rendered in beads, velvet, raffia, or leather. 

Thanks to its versatility, the Valentino Garavani Vain Bag is the ultimate companion — perfect for everything from a casual shopping spree to an elegant night out. While most accessories simply complement an outfit, this bag, with its luxurious materials and striking details, goes far beyond: it’s a catalyst for connection and confidence. A totem of seduction, a symbol of femininity, and a timeless expression of luxury.

Image credit: Maison Valentino