Hollywood After Hours: Amiri Pre-Spring 2025

AMIRI’s Pre-Spring 2025 collection envisions the glitz and grit of Hollywood after dark, embodying the city’s spirit far removed from the red carpet. Inspired by the enigma of aspiring stars and their hidden narratives, the collection pays tribute to the vibrant relationship between self and surroundings, blending classic elegance with relaxed realism.

The story of the collection unfolds in The Benjamin, a cocktail bar designed like a speakeasy reminiscent of a vintage, after-hours escape. In this setting, AMIRI presents the idea of the AMIRI Lounge, an evening haven that merges the luxury of classic Hollywood with contemporary elements. The muted tones and lush textures of the setting reflect the collection’s vibrant combination of formal and informal styles, infusing the campaign with a sense of nostalgia.

The collection features timeless AMIRI designs reimagined with whimsical patterns and embroidered elements influenced by dice, pool balls, and cues. These themes celebrate the city’s iconic counterculture, reminiscent of the jazz clubs and bars where countless stories came to life. The pieces serve as more than mere fashion statements; they capture the essence of Hollywood’s underground—the realm where legends discover their true selves, beyond the spotlight’s glare.

AMIRI’s Pre-Spring 2025 collection transports us to a realm where fashion, identity, and performance converge. This collection honours the duality of cinema, presenting a contemporary twist on timeless Hollywood fashion.

Image Credit: Amiri