Inside Etro’s SS26 Menswear Collection: A Celebration of Wanderlust

The Etro man is a passionate traveller, a citoyen du monde who embeds his impressions from different countries and cultures seamlessly into his wardrobe through distinctive garments, artisanal accessories, and unique patterns, each holding memories, sensations, and emotions.

Modern Culture of Tomorrow takes a closer look at Etro’s Spring/Summer 2026 collection…

Man in Motion

In the new Spring/Summer 2026 collection, it is once again evident that the Etro man prioritises a certain comfort in his wardrobe, such as elegant loungewear that makes long journeys as physically pleasant as chic. Silk pyjamas are combined with suit jackets, creating an informal, wandering elegance. Shorts and trousers are characterised by relaxed fits. Outerwear is adorned with tonal florals and faded stripes, reimagining soft, masculine suiting. The overall silhouettes are defined by fluid, weightless lines.

Seeing the World in Colour

Linen, silks, jacquard knits, jerseys, and cottons of varying weights dominate this collection. The classic choices for spring and summer collections, picked in the finest qualities and colours ranging from powder pink tones to sage green hues and shades of periwinkle, are combined in artful prints and embroidered symbols. No other brand does paisley like Etro, effortlessly blending tradition and innovation and perfectly encapsulating passion and movement in a print, and so it comes as no surprise that it paints many fabrics in this collection.

Made for a Promenade

Every man from the world needs the right accessories to complete his look. Shoes that guarantee comfort throughout city journeys and beach stays, such as leather loafers with the iconic Pegasus logo or suede boat shoes in varying shades of brown. And what would a traveller be without spacious Arnica fabric bags, backpacks, or duffle bags to bring all kinds of souvenirs home? Neckties and embroidered belts add the je-ne-sais-quoi that comes with being home in many places.

This collection beautifully combines flair with functionality, ideal for the man who is a little restless, forever in motion.

Image credits: Etro