NET-A-PORTER will launch its spring summer 2017 campaign, marking the online retailer’s second multi-model advertising creative. The campaign will see the release of ten model stills and a video component across all media channels, including NET-A-PORTER platforms.
Bringing the campaign to Europe, four models have been photographed on location in Lisbon, depicting five key trends of the season; colour blocking, reworked shirting, utility, sports luxe and romantic bohemia. Continuing NET-A-PORTER’s commitment to new talent, the styling spans from power designers, Gucci, Balenciaga, Miu Miu and Stella McCartney to emerging and contemporary brands, such as Magda Butrym, Beaufille and Jacquemus, as well as featuring Vetements x Manolo Blahnik’s cult runway shoe, which will be available exclusively online at NET-A-PORTER from February 16.
Alison Loehnis, President of NET-A-PORTER and MR PORTER, comments: “Representing our expertly curated buy NET-A-PORTER’s spring summer 2017 campaign showcases the most exciting trends of the season for our truly global customer.”
Photographer: Gregory Harris @ MAO