Timothée Chalamet for Chanel: A New Era For Men’s Beauty

It was announced that Timothée Chalamet is set to become the new face of Bleu de Chanel.

In an Instagram post Chanel confirmed that the 27 year old actor would replace the late Gaspard Ulliel as ambassador for Chanel’s best-selling men’s fragrance. This announcement followed a slew of social media speculation, after Chalamet was seen in New York shooting with Martin Scorsese, a habitual choice for directing the maison’s advertising campaigns.

Chalamet has received great acclaim for his performances since his first breakthrough appearance in Luca Guadagnino’s 2017 coming-of-age film Call Me By Your Name. He has since held prominent roles in numerous award-winning movies, such as Lady Bird (2017), Beautiful Boy (2018), The King (2019), Dune (2021), and The French Dispatch (2021), solidifying him as a household name in cinema.

However the actor has also gained attention in the fashion industry for his norm-defiant red carpet looks. He was seen sitting front row at his close friend Haider Ackermann’s Spring/Summer 2023 couture collection for Gaultier, and he famously turned heads at the Venice Film Festival for the premiere of Bones and All in 2022 when he wore a sparkly red backless halter top by Ackermann.

Given Chalamet’s reputation for continuously defying the traditional rules of masculinity, this appointment with Chanel ushers in a new era for men’s beauty which starkly contrasts the hyper-masculine tough guy energy brought on, for example, by Johnny Depp for Dior’s Sauvage. Chalamet represents an edgy spirit that is more in tune with the new generation of young consumers.

The photo campaign will be shot by Mario Sorrenti and will be released in June 2023, while the campaign video, shot by Scorsese, will be released in the Fall.

Credit Images: Chanel, Mario Sorrenti

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