Sun, Sea and Effortless Elegance: A Glimpse into the Chanel Cruise 2024/25 Collection

Shot by renowned photographer Jamie Hawkesworth, the Chanel Cruise 2024/25 Collection ushers in the Maison’s iconic spirit of elegance and sophistication to the sun-soaked, golden streets and coastal landscapes of Marseille. With the backdrop of the Mediterranean Sea as the muse, the campaign effortlessly encapsulates the enduring blend of independence and contemporary flair that has characterized Chanel for over a century. Central to the plot of this enchanting story is model Loli-Bahia, who embodies the elements of wind, sun, sea, and sky as she gazes out over the coastline, perfectly reflecting the essence of both the House and the collection.

Hawkesworth’s portraits present Loli-Bahia in a contemporary and innovative take on Chanel’s timeless aesthetic, merging graceful elegance with a spirited playfulness. Her appearance reflects Chanel’s revitalized vibe, intertwining traditional shapes with the dynamic essence of a modern generation. This campaign highlights a sporty sophistication with a fresh twist on the classic tweed jackets through details like sweatshirt hoods, press studs, and shell embroidery. These contemporary accents paired with the sun-kissed, coastal scenery of Marseille captures the essence of the confident, dynamic Chanel woman.

The Cruise 2024/25 Collection represents a fresh, bold and exciting step forward for Chanel. It captures the spirit of a woman who is constantly on the move, whether she’s cycling through the streets of Marseille or strolling along the coast, she wears her style with just as much fluidity and vitality as her spirit. Chanel’s legendary codes are rendered in these new portraits with an effervescent sense of spontaneity, illustrating the Chanel woman’s active, energetic, and free spirit. It will be available in CHANEL boutiques from November, allowing fashion enthusiasts to embrace the collection’s timeless yet forward-thinking spirit.

Image Credit: Chanel