Rain or Shine: Burberry’s British Park-Inspired Pop-Ups Celebrate 165 Years of Outerwear Excellence

As winter approaches, Burberry celebrates its legacy of outerwear excellence with a series of immersive pop-up experiences inspired by the charm of British parks. Burberry’s ‘It’s Always Burberry Weather’ initiative breathes life into indoor spaces with the elements of British parks, inviting us to experience over 165 years of dedication to the craftsmanship and style of outerwear.

Crafted to mimic park pavilions, these areas encourage guests to find refuge from unpredictable weather, exemplifying Burberry’s signature style. The interactive installations include seating and communal checkers tables, promoting a feeling of togetherness. Visitors can savor classic British refreshments, ranging from Earl Grey tea to traditional treats like flapjacks, available at specific locations from a tea hatch while they explore Burberry’s newest outerwear collection.

In every pop-up, Burberry’s renowned Equestrian Knight Design makes an impression, decorating pebbledash-style floors and elegantly perched on weather vanes, honouring iconic London sites like Westminster Abbey. The exhibits also showcase Burberry’s Outerwear 2024 line, which prioritizes quality, warmth, and timeless aesthetics—a promise the brand has upheld since its inception.

The worldwide pop-ups are happening in various locations, including Milan’s Antonioli, Dubai Mall, and throughout Asia and North America. These temporary venues infuse a touch of London’s allure into fashion-conscious cities, seamlessly merging luxury and tradition in classic Burberry fashion.

Image Credit: Burberry