How to Curate Your Personal Style?: A Step by Step Guide to Dressing with Intention

The sea of TikTok feeds full of micro-trends and fast fashion brands churning out new collections by the day, can make it difficult to discover your own personal style. Your wardrobe should be a reflection of who you are or who you aspire to be, not just a reaction to fleeting fads. Curating it takes time, experimenting and intention, but the outcome is worth the effort – a wardrobe that is inexplicably you, cohesive and versatile.

Here are our tips on how to curate your style and dress with intention.

Step 1: Inner Exploration
Looking inward can feel daunting, but taking a moment to truly look in the mirror and reflect on what you see is the first step in discovering what your style represents. Does it align with who you are—and more importantly, does it feel authentically you?

Take a moment to dive deeper into your daily life. What clothing items do you naturally gravitate toward, and why? Your clothing choices aren’t just about personal preferences—they’re shaped by your routine and how you navigate the world. This is why self-exploration plays a crucial role in defining the first step toward discovering your unique style.

Channel your inner Marie Kondo and embrace the closet cleanout trend, but this time, instead of asking, “Does it spark joy?” ask yourself, “Does this truly reflect who I am?” By sorting through your wardrobe, you’ll be able to identify the pieces you genuinely love and wear most often. These favorites become the building blocks of your style. It’s a fun, thoughtful process that not only declutters your space but helps you discover what resonates with you. And, unlike Marie, you might find that those favorite jeans from five years ago still bring you happiness—just not quite in the way you imagined.

Step 2: Find Inspiration Online
Whether it’s Pinterest boards, the latest movies or your favourite influencer, inspiration can be found anywhere. It’s like taking a visual tour of the world, with each new post or photo presenting a peek into a different style that may inspire you.

But the journey doesn’t end with a Pinterest board or a saved TikTok collection. While these are great starting points, the real magic happens when you begin to experiment. It’s about taking the inspiration you’ve gathered and putting your own unique spin on it.

For example, take a page out of TikToker @benulus’ book—her fearless approach to fashion is the perfect example of wearing your style unapologetically. Her wardrobe is a reflection of her personality, and she wears each piece with intention, regardless of whether it’s trending or not. Inspired by her example, you too can embrace your own individuality and experiment with combinations that speak to your authentic self.

Step 3: Define Your Aesthetic
Once you’ve gathered inspiration and explored different options, it’s time to fine-tune your preferences into a clear, cohesive vision. Pinpoint the elements that resonate with you most—whether it’s specific silhouettes, textures, or color palettes. These choices will form the core of your personal style and help you maintain a cohesive wardrobe.

Take Jennifer Lawrence, for example, whose laid-back style has become a signature of easygoing elegance. Her go-to look often includes relaxed jeans, simple tees, and oversized jackets—effortless, comfortable, yet undeniably chic. By embracing this unpretentious approach, she has defined an aesthetic that’s grounded, practical, and perfectly suited to her lifestyle.

On the other end of the spectrum is Sofia Richie, the quintessential “quiet luxury” connoisseur. Her style revolves around understated yet polished pieces, such as tailored blazers, luxurious cashmere, and minimalist accessories. Sofia’s aesthetic emphasizes refined simplicity and long-lasting investment pieces, offering a sophisticated approach to everyday dressing. By defining her style with an emphasis on elegance and timelessness, she embodies effortless luxury—so much so that she sparked an internet frenzy, with millions reinterpreting and emulating her look.

Step 4: Build Your Wardrobe with Intention
Once you’ve defined your aesthetic, it’s time to build your wardrobe with purpose. Focus on quality over quantity—choose pieces that align with your style and can be mixed and matched effortlessly. Think of this as building a capsule wardrobe, where each item serves a function and complements the rest. For instance, invest in timeless staples like tailored trousers, versatile outerwear, and well-fitting basics. Balance these with statement pieces that express your individuality, whether it’s a bold print, an edgy accessory, or a standout pair of shoes.

A great tool for streamlining this process is TikTok’s “333 Method” coined by @rachspeed. This minimalist approach encourages you to rotate just 33 items of clothing for 3 months, including accessories and shoes, to simplify your wardrobe and discover what you truly love. By narrowing your options, you’re forced to prioritize versatility and intentionality, leading to a clearer understanding of your personal style. It’s an excellent way to experiment while reducing the overwhelm that comes from too many choices.

Step 5: Wear Your Style with Confidence
Style is more than just the clothes you wear; it is also about the way you wear them. The most carefully crafted outfit is meaningless without the confidence to bring it to life. Whether you’re wearing a fitted jacket or a vintage shirt, embrace and own your style. Your style should be an honest reflection of who you are—unapologetic, unique, and genuine to yourself. Trends come and go, but confidence is everlasting, elevating your style from good to memorable.

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