High Fashion, High Stakes: Prada Re-Nylon 2025 Takes a Deep Dive into Sustainability

In a world where sustainability often seems like a buzzword, Prada is redefining the narrative and turning it into the industry blueprint. Through Re-Nylon 2025, Prada dives deep—literally—into the roots of its regenerated fabrics, collaborating with National Geographic CreativeWorks to demonstrate the true impact of circular luxury. Add Benedict Cumberbatch, Sadie Sink, and a purpose to safeguard the world’s seas, and you have a campaign that is both thought-provoking and stylish.

The Re-Nylon Collection, crafted from regenerated plastic waste, proves that luxury can be circular. But Prada isn’t just investing in materials—it’s investing in minds. Through SEA BEYOND, its partnership with UNESCO’s Intergovernmental Oceanographic Commission, the brand is championing ocean literacy for future generations. With 1% of Re-Nylon sales funding these educational initiatives, Prada ensures that sustainability isn’t just a marketing slogan—it’s a lasting legacy.

This year, Benedict Cumberbatch journeys to Norway and Sadie Sink to Mexico, immersing themselves in the complexities of marine conservation. Their narratives go beyond showcasing the ocean’s beauty and fragility—they challenge viewers to rethink their role in protecting it. More than just a documentary, this initiative calls for action, proving that real change demands participation, not just observation.

By integrating fashion, storytelling, and science, Prada is creating a future in which luxury and responsibility are intrinsically intertwined. Re-Nylon 2025 aims to redefine not just what we wear, but also what we stand for.

Image Credit: Prada