Cartier Love Collection – Cipullo Making Jewelry Modern

New York City, a place full of ambition, lust and rebellion, the empire city. However, when it comes to fashion, people love to think about places like Paris or Milan, the long-term historical accumulation and classic styles of European brands often become popular topics for people’s discussions about fashion. It makes me wonder, with what kind of perspective shall we view those designs that were inspired in a modern city, but came from a classical background?

In 1969, Italian designer Aldo Cipullo gave up his family jewellery business and joined Cartier. During his career in this brand, he created some timeless designs, and the Love bracelet was his first official design. Jewellery design has always been interpreted in a more meaningful way by the public, we value promise and believe it can be transferred onto jewellery’s durable and precious materials. The Cartier Love bracelet posed a question: “How far would you go for love?” With the thought-provoking question plus its remarkable design with its signature screws, Love bracelet once became celebrity couples’ favourite, the trend of wearing it hits the fashion industry instantly. Not only with the colour choices of yellow, pink and white gold, Love bracelet also added an option of diamonds, which helped to satisfy demands from people of different genders and ages. Although the bracelet collection comes with customized colours and designs, Cipullo insisted on his idea of semi-experimental lock and screw and merged in his opinion of love. The designer believes love had become a commercial product, yet life without it is meaningless. Cipullo said: “What modern people want are symbols of love that look semi-permanent, they should suggest an everlasting quality.”

The industrial revolution promoted the popularity of minimalism, in the 70s, lots of fashion designers were implementing the motto of “less is more”. As one of the most urban and advanced cities in the world, New York definitely got Cipullo’s eyes front, as he claimed: “I design for today, thinking of tomorrow.” Love bracelet is like a declaration Cipullo advocated to the New York City, who in the 70s were showing an extreme sense of freedom and openness, that love is not only an ability, but also a promise.

Author Vivienne Becker, who is an editor, journalist and historian, had published a book of Cipullo’s timeless Love collection: Cipullo: Making Jewelry Modern. With detailed explanations of the designer’s thoughts and the environment around him, this book unfolds a highly completed storyline of Cipullo’s jewellery design career and his inspirations.

New York City, a place full of ambition, lust and rebellion, the empire city. However, when it comes to fashion, people love to think about places like Paris or Milan, the long-term historical accumulation and classic styles of European brands often become popular topics for people’s discussions about fashion. It makes me wonder, with what kind of perspective shall we view those designs that were inspired in a modern city, but came from a classical background?

In 1969, Italian designer Aldo Cipullo gave up his family jewellery business and joined Cartier. During his career in this brand, he created some timeless designs, and the Love bracelet was his first official design. Jewellery design has always been interpreted in a more meaningful way by the public, we value promise and believe it can be transferred onto jewellery’s durable and precious materials. The Cartier Love bracelet posed a question: “How far would you go for love?” With the thought-provoking question plus its remarkable design with its signature screws, Love bracelet once became celebrity couples’ favourite, the trend of wearing it hits the fashion industry instantly. Not only with the colour choices of yellow, pink and white gold, Love bracelet also added an option of diamonds, which helped to satisfy demands from people with different genders and ages. Although the bracelet collection comes with customized colours and designs, Cipullo insisted his idea of semi-experimental lock and screw, and merged in his opinion of love. The designer believes love had become a commercial product, yet life without it is meaningless. Cipullo said: “What modern people want are symbols of love that look semi-permanent, they should suggest an everlasting quality.”

The industrial revolution promoted the popularity of minimalism, in the 70s, lots of fashion designers were implementing the motto of “less is more”. As one of the most urban and advanced cities in the world, New York definitely got Cipullo’s eyes front, as he claimed: “I design for today, thinking of tomorrow.” Love bracelet is like a declaration Cipullo advocated the New York City, who in the 70s was showing an extreme sense of freedom and openness, that love is not only an ability but also a promise.

Author Vivienne Becker, who is an editor, journalist and historian, has published a book of Cipullo’s timeless Love collection: Cipullo: Making Jewelry Modern. With detailed explanations of the designer’s thoughts and the environment around him, this book unfolds a highly completed storyline of Cipullo’s jewellery design career and his inspirational concepts.

Image credit: Cartier and Assouline

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