For this new series, Alexander McQueen released the latest advertising campaign, a new graffiti logo was instantly recognizable on the market. This new celebrated graphic was a guerrilla-style campaign that launched in different major cities including New York City, Los Angeles, Miami, London, Paris, Milan, Shanghai, Hong Kong, Seoul, Tokyo and Dubai.
Unlike any ordinary luxurious brand’s collection, this series does not feature supermodels styled in extremely polished looks. The graffiti coincides with its namesake collection – Alexander McQueen Graffiti, in which we can see the signature black and white logo imprinted as bold brushstrokes on leather accessories and other ready-to-wear selected products.
As the company claimed, this new collection will continue to be part of its narrative in the future. And the price range will start at £65 for a pair of knitted socks and a hybrid parka coat at £2990. And accessories such as a small skull bad emblazoned with the new graffiti logo retails for £540.
Here are some highlights:
Image Credit: Alexander McQueen