A genius move is made as the restart button is pressed and the House core values is revived.
With the fashions favourite shoe designer Paul Andrew as the new creative director for women’s wear and Guillaume Meilland as the men’s design director, a new chapter in Ferragamo’s history is made.
The inspiration for the fall 2018 ready-to-wear collection is taken from the archive of the 30s Ferragamo style. The traditional use of leather and silk prints is brought back with a modern twist. Classic silhouettes is given a contemporary look with bold colours and a wide mix of updated materials. The emphasis stays on leather mixed with a range of fabrics from wool, to heavy silk twill and soft cottons.
The looks are visualized from the bottom up, giving focus on Ferragamo’s keystone, the footwear. Accessories follows the collections red line of color and materials playing with structure and volumes.
The collection is well structured, and one can tell Andrew and Meilland have had a close collaboration. The men’s and womenswear were for the first time showed together and harmonized well together,as one singular voice.
This collection proves that a restart, without forgetting your history, is a winning concept.
Here are our favourite looks:
Credit: Salvatore Ferragamo