Fashion Wrapped 2024: The Trends, Moments, and Icons That Defined the Year

If Spotify Wrapped didn’t quite hit the high notes for you this year, let us take it up a notch. Introducing Fashion Wrapped 2024 – a year in review celebrating the trends, moments and icons that made headlines in the fashion world. From headline-worthy runways to culture-shifting partnerships, this is your comprehensive recap of the sartorial milestones that dominated our social media feeds and set the tone for the year.

John Galliano’s Margiela Artisanal Show
The year began with a theatrical twist – John Galliano’s January 2024 show for Maison Margiela at Paris Haute Couture week. Galliano’s collection, inspired by Brassaï’s Parisian nightlife visuals, featured models in corsets and lightweight dresses for a dramatic, immersive look. The display was met with resounding applause, and Pat McGrath’s mesmerising, glazed makeup prompted viral recreations on social media. With over 2 million views on the livestream, it’s evident that this presentation was more than just fashion; it was a show of artistry, craftsmanship and bold vision reinventing what a runway show can be, and leaving an unforgettable impression on the fashion industry. As if the show couldn’t get more iconic, Gwendoline Christie took to the runway, exuding her undeniable presence and adding an unforgettable touch of drama.

Chemena Kamali’s Chloé Debut
It seems as though fate and experience have come together poetically in Chemena Kamali’s ascent to the position of creative director for Chloé. Embracing the romantic spirit of Chloé with a refreshing boho spin, Kamali’s debut collection received high praise. Her designs seamlessly blended classic ruffles, intricate lace, and effortlessly stylish denim, showcasing her deep connection to the brand and her fresh perspective. With such a refined balance, Kamali is poised to steer Chloé’s future with both poise and creativity.

The Cellphone Ban at The Row’s Resort 2025 Show
If you want to spark conversation, enforcing a digital ban at a show is one way to do it, and that’s exactly what Mary-Kate and Ashley Olsen did at The Row Resort 2025 showcase. With models photographed on film and delayed image releases, the fashion industry was abuzz with reservations regarding exclusivity, gatekeeping, and its effect on publicity. The show’s secrecy fuelled the buzz, resulting in one of the brand’s most talked-about presentations.

Dries Van Noten Retires After 38 Years
After a memorable 38 years, Dries Van Noten bid farewell at the Spring/Summer 2025 show. The show began with a nostalgic trip down memory lane with past collections playing on the screen. The evening also saw fellow designers like Haider Ackermann, Thom Browne, and Pierpaolo Piccioli, Walter Van Beirendonck and Ann Demeulemeester in attendance. The collection used Dries’ signature practicality and set a precedent for the future of the brand rather than dwelling on nostalgia. His transitionary collection showcased a refreshing and inspiring approach, blending forward-thinking designs with a sense of closure that celebrated his evolution while embracing the future.

Fashion Meets the Olympics
The 2024 Paris Olympics promised not just athletic greatness but also unrivalled artistic flair owing to LVMH’s sponsorship and a succession of eye-catching uniform debuts. While partnerships like Stéphane Ashpool for France and Stella Jean for Haiti received recognition, it was the daring ingenuity of smaller brands that stole the show. Michel & Amazonka designed eye-catching ensembles for squad Mongolia. Moshions created superbly cut suits for South Sudan’s basketball squad, setting new standards for Olympic fashion and attracting the internet’s attention. The 2024 Paris Olympics became a fashion phenomenon, with LVMH and Vogue holding a star-studded Prelude event that included LeBron James, Tyla, and Jill Biden, and Dior dressing the biggest names such as Lady Gaga and Celine Dion for the Opening Ceremony. The intersection of fashion and sport continues to cement fashion as a vital element of everyday life, impacting the runway and the larger cultural and social scene.

The Return of the VS Angels
After a 6 year hiatus, Victoria’s Secret Fashion Show makes a comeback. After facing criticism over diversity and product variety, Victoria’s Secret returned to the spotlight, navigating public scrutiny as it revamped its image. But did they? Despite significant efforts to improve its image, the show still failed to fully resonate with consumers. In other news, iconic veterans like Adriana Lima, Alessandra Ambrosio, and Tyra Banks returned to the runway, joined by the Hadid sisters and the mother-daughter duo, Kate and Lila Moss.

The First Ever Guest Editor of Vogue
Marc Jacobs’ appointment as the first-ever guest editor of Vogue signifies a significant moment in fashion history. This extraordinary move pushes the limits of fashion publication, allowing Jacobs to incorporate his creative vision and story into one of the industry’s most prominent magazines. As a designer recognised for pushing boundaries, his December 2024 issue definitely did not fall short. With an intent to bring the essence of youth, community and movement, Jacobs brought a refreshing energy to the cover. This milestone marks a change in the way fashion icons may influence cultural discourses, upgrading them from mere creators to curators of the larger fashion narrative.

Chanel’s New Era: Fashion’s Biggest Shoes Are Now Filled!
Following Virginie Viard’s exit from Chanel, the fashion world was abuzz with bated breath, eagerly awaiting the reveal of the Maison’s next visionary Creative Director. Everyone from Hedi Slimane, Simon Porte Jacquemus, Pieter Mulier, Daniel Roseberry and even John Galliano have been named as likely candidates for the role. And now, we finally have our answer! Matthieu Blazy will take over the coveted position of Artistic Director after Viard. What does this new era mean for Chanel? Hopefully, it marks the beginning of a chapter defined by bold innovation and originality, breaking away from outdated traditions while reimagining the brand’s timeless legacy.

The Trends that Dominated 2024
From jelly flats to bag charms, this year uncovered a new realm of childlike innocence and joy that dominated the season. The Row was at the front and centre of the jelly flat trend. Whether it was at the beach or just a grocery run around town, the jelly flat was all the rage. Another ‘Row’ trend that went viral was the ‘Margaux’ bag which was even predicted to be the new Birkin. We, then, saw the emergence of bag charms, well, charms in general, which was born out of the Miu Miu Spring 2024 presentation. One example was the Gentle Monster charm sunglasses. Apart from the churro scene, Challengers definitely made an impact in fashion as well with Jonathan Anderson’s ‘I Told Ya’ tees that were seen on press tours to instagram feeds. And these are just a few highlights among many remarkable moments.

What Can We Expect from 2025?
As 2024 fades into the rearview mirror, the industry’s focus shifts to what is to come. 2025 is set to revolutionise originality while preserving the genius of this year thanks to fashion’s constant reinvention and enticing talent. However, if 2024 has taught us anything, it is that fashion is a dynamic story of culture, creativity, and enduring appeal rather than merely being about trends.

So let’s toast to Fashion Wrapped 2024, a year filled with stories, dazzling fashion, and groundbreaking milestones.

Image Credit: Dior