The spirit of travel and passion – Emma Stone for Louis Vuitton

We are delighted to announce its very first fragrance film campaign,
showcasing two Academy Award-winning talents:
House Ambassador Emma Stone and Director Sam Mendes


The vibrant short film looks at the different moments and emotions in a woman’s life journey, reflecting the spirit of travel and passion that is central to Louis Vuitton’s values. The changing backdrops also evoke the contrasting personalities of the exceptional perfumes within the Louis Vuitton fragrance collection.

“I am proud to unveil our first fragrance short film starring the incredibly talented Emma Stone. This marks another milestone to the success of our fragrance collection.” Michael Burke, Chairman & CEO Louis Vuitton.

The film will drop on September 13th 2018, tying in with the launch of Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.



As well as being Louis Vuitton’s first fragrance film, this is a first collaboration
for the House with acclaimed British Director Sam Mendes assisted by Director
of Photography Hoyte Van Hoytema. Mendes was delighted to work with Emma Stone, whom he has previously directed at Broadway in his revival of the musical Cabaret. Winner of the Academy Award for Best Actress in 2017 for her role
in Damien Chazelle’s La La Land, Stone brings her versatile presence and sparkling charm to the multi-facetted portrayal of a woman in this short film.

An acclaimed Theatre Director, Sam Mendes made his spectacular movie in 1999
with American Beauty. The film won five Academy Awards including Best Picture
and Best Director for Mendes. A leading light of contemporary cinema,
he is equally at ease with psychological drama (Revolutionary Road, Jarhead)
or with spectacular productions, including the two highly successful latest episodes of the James Bond franchise, Skyfall and Spectre. He continues to work in theatre, both at Broadway and on London’s West End.


We are thrilled to see the film.


The print campaign shot by Craig Mc Dean and styled by Marie-Amélie Sauvé
will be featured in the October issues of international magazines.



Credit: Louis Vuitton / ph: Craig McDean

Jannik Paare
Jannik Paare

Founder & Editor-in-Chief/ Creative Director

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