A reimagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada collections. The Spring/Summer 2017 campaign marked the first stage in this new approach. Instead of representing a singular idea through imagery for an entire season, there are multiple narratives of a shifting and equally multi-dimensional world. Not one story, but many. Modernity is found in this plurality: it is a reaction to the moment, to humanity, to life. The complexity of imagery reflects the complexity of reality. There is always more than one point of view.
Part of 365, Encounters showcases the first visual identity of the Prada Pre-Fall 2017 advertising campaign.
Photographer: Willy Vanderperre
Models: Selena Forrest, Kris Grikaite and Nina Gulien