Get ready for COACHELLA

The H&M Loves Coachella collection features a line-up of iconic pieces and freewheeling playfulness. The overall look is about personal style, mixing, not matching, and conveying a message of ease and freedom.

For girls, the collection includes folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle. For boys, it is all about printed shirts, bermudas, and denim shorts.

“Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season. We love Coachella because we enjoy its democratic spirit and the bonding experience it creates. To us, Coachella is about using fashion and music to express energy and that is what is reflected in this collection,” says Ross Lydon, designer at H&M.

For the second year, H&M will have a pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection. Take a break from the heat, and enjoy an interactive social experience.

 

#HMLovesCoachella #MCOT

Here are our favorite looks:

5066_PR_01_sRGB_300_low 5066_PR_02_sRGB_300_low 5066_PR_04_sRGB_300_low 5066_PR_07_sRGB_300_low 5066_PR_09_sRGB_300_low 5066_PR_11_sRGB_300_low 5066_SM_09_low

5066_PR_12_sRGB_300_low

 

 

Credit: PR

Jannik Paare
Jannik Paare

Founder & Editor in Chief

No Comments Yet

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>